Experience, Expertise, Authoritativeness, Trust. Google's classifiers measure all four — automatically, at scale, on every site. Our Credential Audit tells you exactly which signals you're missing and what it's costing your rankings.
E-E-A-T isn't just a concept from Google's quality rater guidelines. It's measured by automated classifier systems that run on every site, every day. If your trust and authority signals don't meet the threshold for your category, your content won't rank — no matter how good it is.
Sites with strong content and good links still get suppressed when their E-E-A-T signals fall below Google's threshold for their category. This is especially brutal for YMYL niches.
You have qualified people behind your content — but if Google's classifiers can't verify that, it doesn't count. The signals need to be explicit, structured, and verifiable.
When a site with thinner content consistently outranks you, E-E-A-T is often why. They've built the trust signals Google's classifiers require. You haven't — yet.
Most SEOs treat E-E-A-T as a soft concept — something that matters for guidelines but can't be directly measured or acted on. Google's 2024 internal documentation leak proved otherwise: automated classifier systems evaluate E-E-A-T signals at scale, and these classifiers directly influence ranking eligibility.
Our Credential Audit applies these documented classifier patterns to your site — giving you a scored, four-level assessment of your E-E-A-T signals at the page, author, site, and entity level. Not a vague recommendation to "build more trust." Specific gaps, specific fixes, ranked by impact.
If Google's classifiers don't trust your site, your content won't rank. This report tells you why — and what to do about it.
A four-level E-E-A-T assessment — page, author, site, and entity — with every gap scored and prioritised.
Are your pages demonstrating genuine first-hand experience and subject matter knowledge in a way Google's classifiers can detect and verify?
Are your authors' credentials present, credible, and verifiable? For YMYL categories, this is often the single biggest E-E-A-T gap.
About pages, contact information, editorial policies, business verification — the transparency signals Google's classifiers use to assess whether a site can be trusted.
Does your entity have sufficient citations, mentions, and links from authoritative sources in your field? Off-site authority is the 'A' in E-E-A-T — and it's often the hardest gap to close.
For health, finance, legal, and similar categories, Google applies elevated E-E-A-T thresholds. This audit tells you exactly where you stand against those requirements.
Every missing or weak signal ranked by classifier impact — so you build the trust signals that will actually move rankings, not the ones that are easiest to add.
Every Core Update raises the E-E-A-T bar.
Google's Core Updates frequently recalibrate the E-E-A-T thresholds applied to different categories. Sites that were fine six months ago are suddenly suppressed. The businesses building their trust and authority signals now are the ones that will survive the next update — and the one after that.
Health, finance, legal, and safety sites face the highest E-E-A-T thresholds. If you operate in these categories, this audit is not optional.
If your rankings dropped after a Core Update and you can't identify why, an E-E-A-T gap is the most likely cause. This audit confirms or rules it out.
New sites need to build trust signals in the right order. Agencies need to explain E-E-A-T gaps to clients in plain language. This report does both.
Get a scored, four-level Credential Audit with specific gaps and a prioritised action plan — based on Google's own classifier requirements.