It's not luck. It's not more money. It's the way Google's AI understands their business versus yours. AMEBAE tells you exactly what the gap is — in plain language — and exactly what to do about it.
Google uses AI to build a model of every business on the internet — what it does, who it serves, how trustworthy it is. That model determines who ranks. If Google's model of your business is incomplete, outdated, or weaker than your competitor's, you lose — regardless of how good your website is.
"Why does my competitor outrank me?"
Google's AI has a stronger, more complete model of their business in your category. We show you exactly what signals they have that you're missing — and how to build them.
"Why did my traffic suddenly drop?"
Google updated its quality standards and your site didn't meet the new threshold. We identify the specific signal that triggered the drop — not a generic explanation.
"Why doesn't Google show my business in AI answers?"
Google's AI Overviews only cite businesses that meet specific trust and authority thresholds. We identify exactly what you need to qualify.
"I've spent money on SEO and nothing has changed."
If standard SEO work isn't producing results, there's usually a deeper issue — entity misclassification, topical authority gaps, or trust signal deficiencies — that needs to be fixed first.
In 2024, thousands of pages of Google's internal technical documentation were leaked — revealing the specific AI systems Google uses to evaluate businesses, content quality, and website authority. For the first time, it was possible to see exactly how Google's classifiers work.
AMEBAE was built on that documentation. Every report applies the signals Google uses internally — giving you access to the same intelligence that was previously only available inside Google itself.
No jargon. No guesswork. Google's own signals, translated into plain language and a specific action plan.
Plain-language answers to the questions your current SEO tools can't answer.
A clear explanation of how Google's AI currently classifies your business — and whether that classification matches how you want to be found.
A side-by-side comparison of your authority signals versus the businesses outranking you — showing exactly what they have that you don't.
If your search traffic has dropped, the report identifies the specific Google quality signal that triggered the change.
Whether your website content meets Google's quality standards — including the signals that determine whether you appear in AI answers.
The trust and credibility signals Google looks for — author credentials, business verification, off-site mentions — and which ones you're missing.
Every report ends with a prioritised list of specific things to fix — ordered by impact, written in plain language, no technical SEO knowledge required.
Every month you're not ranking is revenue going to your competitor.
The businesses that understand what Google's AI thinks of them — and fix the gaps — are the ones that rank consistently and capture the leads that others miss. The ones that don't keep investing in SEO that doesn't work, wondering why nothing changes.
Almost always an entity authority gap — Google's model of their business is stronger in your category. The Entity Analysis report maps exactly what they have that you don't.
Google's quality updates target specific content quality signals. The Visibility Diagnostic identifies which signal triggered the drop and what to fix.
If standard SEO work isn't producing results, there's usually a classifier-level issue that needs to be addressed first. This report finds it.
Google's AI Overviews cite businesses that meet specific quality and authority thresholds. The Page Audit and Credential Audit identify what you need to qualify.
No jargon. No guesswork. A plain-language report that explains exactly what Google thinks about your business — and what to fix.