Page Audit Report

Your Page Passed Every SEO Check.
So Why Isn't It Ranking?

Standard SEO audits check the surface. Google's classifiers go much deeper. Our Page Audit evaluates your content against the same quality signals Google uses internally — and tells you exactly what's holding it back.

The Gap Between "Optimised" and "Ranking"

You've done the keyword research. You've written the content. You've ticked every box in your SEO tool. And the page sits on page 2 — or worse — while a thinner competitor page sits above you.

Traditional audits miss the real signals

Meta tags, headings, and keyword density are table stakes. Google's quality classifiers evaluate information gain, expertise signals, and content originality — none of which standard tools measure.

AI content is quietly killing rankings

Google's classifiers are increasingly effective at identifying AI-generated content patterns. If your content triggers these signals, it won't rank — regardless of how well it's optimised.

AI Overviews are changing the game

The pages cited in Google's AI Overviews capture disproportionate visibility. Most pages are invisible to AI Overviews not because of ranking, but because of specific quality signals they're missing.

Built From Google's Own Data

We Know What Google's Quality Classifiers Are Looking For

Google's 2024 internal documentation leak revealed the specific quality signals its classifiers evaluate — including information gain scores, expertise signal density, semantic coherence ratings, and the exact patterns associated with content that gets demoted.

Our Page Audit applies these documented classifier signals to your content. Not a generic readability score. Not a keyword density check. The actual quality dimensions Google uses to decide whether your page deserves to rank.

Know what Google thinks of your content — before it costs you more rankings.

What the Audit Covers

Every dimension Google's classifiers use to evaluate content quality — scored, explained, and actioned.

Information gain score

Does your page add something genuinely new, or is it repeating what's already ranking? Google rewards pages that advance the conversation.

Expertise signal density

How strongly does your content demonstrate real subject matter knowledge? This is the core of what Google's Helpful Content classifier measures.

Semantic structure and coherence

Is your page topically focused and well-structured, or does it dilute its relevance with off-topic content that confuses the classifiers?

AI Overview eligibility

The specific quality and authority signals your page needs to be cited in Google's AI Overviews — the highest-visibility real estate in search.

E-E-A-T signal assessment

Which Experience, Expertise, Authoritativeness, and Trust signals are present, absent, or weak — and what to add to strengthen them.

Prioritised fix list

Every finding ranked by classifier impact — so you spend your time on the changes that will actually move the needle, not the easy wins that don't.

Every month on page 2 is revenue you're not capturing.

The difference between ranking on page 1 and page 2 is not more content or more links. It's the specific quality signals that Google's classifiers use to separate the pages it trusts from the ones it doesn't. This audit tells you exactly which signals you're missing — and how to close the gap.

Who Runs Page Audits

SEO Agencies

Deliver a level of content analysis your clients haven't seen before. Show them exactly why a competitor's page outranks theirs — at the classifier level.

Independent SEOs

Stop guessing why a well-optimised page won't rank. Get the classifier-level diagnosis and know exactly what to fix before you spend more time on it.

Business Owners

If you've invested in content that isn't performing, this report tells you why — in plain language — and what to do about it.

Find Out What's Really Holding Your Page Back

Get a classifier-level Page Audit and know exactly what to fix — before you spend another month on page 2.